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Play Imaginative is a figurine producer and manufacturer, and specialises in the design, manufacture and marketing of high quality collectibles since 2004. Play Imaginative is also the creator of Trexi, a platform art figure which has had crossovers with international artists, licenses and corporations.

With its collectible figure product lines - including Vinyl Art Figure, Mini Figure World, Trexi, Cube-It, and Super Alloy - Play Imaginativeís product portfolio now ranges from licensed character figures and original figures for corporate clients, to stationery, novelties, apparel, and lifestyle products, as well as retail merchandise for the mass market and premium collectible figures.

Play Imaginative holds an extensive license portfolio that includes Disney, MARVEL, DC Comics, Paul Frank, and SpongeBob SquarePants, amongst others, and continues to remain competitive in the global collectible and action figure market, reaching customers worldwide with its wholesale distribution and direct to consumer networks.